The Man in Power After Being Married into Her Family

When faced with Hannah's deception, Elaine did not fall for her tricks this time. She simply said in a self-conscious manner, "I don't understand shares. The risk is too high, and it requires a lot of capital. I still think that it's easier to sell goods on a live broadcast. I can start from scratch, and I can just do it on my cell phone. I will be able to make a lot of money if I'm successful, but I won't lose much if I fail."

As Hannah drove, she tried to dispel Elaine's thoughts and said, "You have to have a selling point first if you want to engage in live broadcasts and sell goods. Tell me, what can attract people to watch old women like us?"

Elaine casually muttered, "If it doesn't work, I'll just sell my misery online. I'll say that my husband has lung cancer, and I will ask everyone for help."

Hannah felt a little offended and hastily said, "How can you do that?! Charlie could be regarded as a person with a certain influence now. Wouldn't it be embarrassing if Charlie's clients were to find out that you're using Jacob to cheat people out of their money online?!"

Elaine curled her lips and said, "It's just to make money, it's nothing bad."

She then said to Hannah, "By the way, what is that damn old woman up to lately? Why don't you lend her to me for a few days, and I'll take her and Jacob to the outskirts of Aurous Hill to rent a rural self-built house to engage in live broadcast there."

Hannah never expected that Elaine would think of this method.

When she first thought of engaging in live broadcasts, it was also because she had seen videos of other people's live broadcasts and short videos selling their misery on the internet.

After looking around, she found that those miserable anchors were not even as fucking miserable as herself.

Either their children, husbands, wives, or parents were sick, but in her own situation, she had two paralyzed men and an old woman who already had half her foot in her grave at home. She had been bullied by her mother-in-law for so many years and was even forced to work in a black coal kiln where she had accidentally gotten pregnant. She was finally rescued, but as a result, her own husband beat her up, and she was rejected by her family. Who could be as miserable as her?

When Hannah saw that those who were not as miserable as herself could make money, she had changed her mindset and simply rearranged the room and started engaging in a live broadcast to start selling goods online.noveldrama

Hannah actually had ready-made material to sell her misery online. Both Christopher and Harold were basically invalids who only had to lie on the bed without even needing to act at all.

Moreover, both of them had the hospital's diagnosis report, and there was a thick pile of reports from their various injuries. If one referred to their diagnosis, it was not two people lying on the bed but two tragedies.

Therefore, when Hannah started engaging in her live broadcast, she immediately seized the pain points of the netizens' psychology and platform algorithm. The number of her fans had increased, and her fan retention effect was also excellent.

Hannah had really earned much more than Elaine and Charlie had guessed.

This was because she was selling misery, so the goods that she sold were also different compared to other anchors. She really did not have any refunds, and very few of her fans would return the goods.

The return rate of the same product bought from other people could reach fifty percent, but as soon as Hannah had gotten started, she had kept selling how miserable her family was, constantly thanking everyone, and also singing some sad songs to thank everyone for helping her out. This caused her fans to have more tolerance for her compared to the other anchors.

Many people would also feel dissatisfied with the goods they bought from her live broadcast, but when they thought of how difficult her life was and how she had to clean her husband and son's urine and poo as they were paralyzed on the bed coupled with an old woman at home who looked like she would not be able to live a few more years, they felt that they were spending this money to do a good deed.

Hannah was also making use of this advantage. Unexpectedly, her return rate was less than five percent!

Hannah's ability to sell goods was recognized by those brands.

Although the number of fans Hannah had was not as high as that of those top anchors, Hannah had a high fan conversion rate and order turnover rate which made these brands increase her commission ratio.

The goods that were sold on live broadcasts were usually cheap. For example, the production cost of the factory in the south for the five. towel that Hannah sold yesterday was about fifteen dollars. Due to the huge order volume, the cost of the logistics was about two to three dollars. After adding the cost of storage and packing, the total cost would be only twenty dollars, but Hannah was selling five towels for ninety-nine dollars. The gross profit rate was extremely high.

However, the brands also had their own weakness. Their greatest fear was the

high return rate.

The platform would always give consumers the right to return the products without any reason within seven days in order to protect the interests of consumers. Every time an order was sent out, the labor and logistics costs would be five dollars. If the customer returned the goods for this order, they would not be earning anything for this order, but they would be losing five dollars instead. Moreover, generally speaking, when this kind of goods was returned, the customers would have already unpacked the goods, and the packaging would be damaged. If they wanted to sell the goods again, they would have to

manually unpack and repack the

goods, so that would cost a lot back and forth.

Therefore, once the return rate remained high, even if the gross profit margin was

very high, the brand's real profit margin would not be much higher.