Chapter 831
Chapter 831 Crisis Resolved
Branden’s account looked like it had just recently been registered, as the level had not even been displayed yet.
There was only one post on his account. Below this post, there were actually thousands of comments.
According to the usual practice, if a company was involved in a scandal, the company’s public relations team would immediately come out to suppress the negative public opinion, lower the heat, and then slowly manage the public relations. However, this time, Branden bucked the trend by opening an
account and posting updates on social media despite rarely making public appearances or speaking in public.
The post was very simple, just one sentence. “The investor is me. I dote on her.”
The simple sentence seemed to confirm the speculations in the post. Branden financed the Styre Laboratory for Catherine, providing financial support to Styre University.
After Branden’s update, the following comments went crazy.
The official account of the Duncan Corporation immediately retweeted this post and listed the schools and charitable organizations sponsored by the Duncan Corporation over the years. One of the most detailed was Styre University. Almost every investment was publicly disclosed.
Seeing a series of numbers, many netizens who were about to type curses on the keyboard were stunned. ‘ Goodness, so much money.’
Later, the post of the president of the Duncan Corporation throwing a fortune for his girlfriend went viral on the internet.
The heat just kept coming in waves. Branden’s post’s heat hadn’t even died down yet, and there was already someone reposting it.
The account of the forwarder had official professional certification and was a contracted professor at Styre University. “That’s great. If there are parents of students willing to provide such support to promote the development of the entire research institute, I fully support it.”
Then, another account of a professor from Styre University made a comment. “The research in the field of science requires not only a large amount of manpower but also substantial funds for support. Although I am not acquainted with the Duncan Corporation, I am aware that their investment this time is the most generous and least intrusive. I hope there will be more companies like this in the future.”
As soon as the two comments were released, self-proclaimed students of Styre University immediately came forward to claim their own professors.
So many authoritative figures had expressed favorable opinions on the donation from the Duncan Corporation, which instantly reversed the public opinion of the event.
Many female netizens had been enamored by Branden’s domineering declaration.
Branden was not only wealthy and handsome, but the key was that he spoiled his girlfriend. He was the ideal partner in the dreams of many women.
The original trending topic was instantly changed by netizens to “How many Earths must be saved in order to win a boyfriend like Branden?”
Public opinion had been led to stray, and the pressure of public opinion suddenly diminished.
The public relations team of the Duncan Corporation seized the opportunity to turn the originally malicious defamation storm around and also brought about a wave of momentum, allowing the Duncan Corporation to be at the forefront of the list of ethical enterprises.
Some even said that this was a wild celebration of women, and some males couldn’t help but jeer at it from below. [ Even if this boss really only donated so much because he spoils his girlfriend, I still think we should give him a round of applause. After all, it’s better than some people who only talk and don’t take action. Some things can be faked, but money cannot be faked.]
The Duncan Corporation not only sponsored research projects in the laboratory but also donated to many underprivileged students. They had established a public welfare scholarship for Styre University, where as long as students had outstanding academic and moral qualities, they could receive the scholarship.
At the same time, the Duncan Corporation also partnered with Styre University to provide a substantial number of job opportunities.
Those students who had benefited from the Duncan Corporation came forward amidst wave after wave of heightened enthusiasm, speaking out for the Duncan Corporation and advocating for the administration of Styre University.
The public opinion had reversed, and the Duncan Corporation emerged victorious in this controversy, all thanks to a single post by Branden.
Catherine finished reading all the related posts, a slight smile appearing at the corner of her mouth.
The seemingly simple gesture actually demonstrated the man’s remarkable abilities. He truly understood the hearts of people.
The reason why the outside world was interested in those fictional posts was because of people’s curiosity. They wanted to know what was happening behind the scenes. The more the public relations team suppressed and kept people in the dark, the more curious they became. This, combined with the deliberate involvement of certain individuals, would only make the situation uncontrollable.
The strategy used by Branden completely exceeded everyone’s expectations. He went against the norm, and while everyone was trying to cover up, he decided just to come clean. Not only did he personally take action, but he also made all donation funds public, completely shutting people’s mouths. He turned a crisis into an opportunity in this way.
The sound of the door being pushed open, Catherine turned around to look.
Branden had changed into his home clothes and slowly entered from the doorway. “Why didn’t you sleep a little longer?”
He saw that Catherine was sleeping very tired and thought she could sleep until dawn, but he didn’t expect her to wake up so early.
Catherine picked up her phone and waved it at Branden.
The screen on the phone showed the latest post on Branden’s account.
“You saw it?” asked Branden.
Catherine nodded slightly and praised, “Very clever!”
He stepped forward and embraced Catherine, pulling her into his arms. ” As long as you like it, that’s all that matters!”
Originally, this matter could have been entrusted to the public relations team to be slowly resolved, and he could have avoided appearing in public.
With the capabilities of the Duncan Corporation’s PR team, this could hardly be considered a major crisis. The PR team could easily handle it. They just needed to put in a little effort.ConTEent bel0ngs to Nôv(e)lD/rama(.)Org .
However, he did not. He chose the fastest and most direct method to completely suppress public opinion so that the other party did not even have the chance to fight back. It was because he didn’t want Catherine to be disturbed by this matter and could focus on conducting experiments in peace.
Branden put his arm around her shoulder, making them face each other. His eyes, sparkling like a galaxy, were shining brightly as he looked at her. ” Since I have performed so excellently, shouldn’t I be rewarded?”
The intense gaze let Catherine instantly understand his intentions. Perhaps only this matter could make this man so tireless.
She did not refuse the man’s invitation and instead followed his lead as she lay down.
As Marshall mentioned, relaxing and getting some moderate exercise could help with falling asleep.
Rylan was so angry when he saw the online praise for the Duncan Corporation that he smashed his phone.
He spent so much manpower and money, originally intended to squeeze out the Duncan Corporation and successfully enter Styre University.
Who would have thought that the situation would be turned around by Branden’s few words? Not only did the money invested go down the drain, but he also lost face.
Thinking of this, Rylan’s whole body was consumed in anger. ‘I’ll have to get revenge on Branden to dispel my resentment.’
He immediately called for his assistant and instructed, “Arrange for those people to act in advance. No matter the cost, I want Branden to be in unbearable pain, do you understand?”
The assistant was scared by his terrifying look and dared not resist at all, obediently nodding. “Mr. Melton, rest assured. I will make the arrangements right now!”